Our Founder & Staff

Sally Fischer Founder & President

 

A native New Yorker, Fischer moved to Florence, Italy, as a teenager, where she completed high school and remained to complete her college years as well. Returning to New York in the early 80’s, she began her career working with such companies as Rizzoli USA and Smith & Siegal, an entertainment P.R. agency. At Smith & Siegal, Fischer had the opportunity to work on promoting celebrities, Hollywood film releases, smaller Indy releases and European films. After this, Fischer went on to head up the Benetton Fashion Group’s North American efforts, where she worked on promoting the fashion brand as well as the retail store openings. During her tenure, Benetton grew to over 850 stores nationwide.

Cynthia Brody CFO & SVP

 

Cynthia Brody spent several years in the hospitality industry before joining Sally Fischer Public Relations in 1994. She has successfully created branding strategy, product and cause-related promotions for several clients including Umbra Design, Rockwell Group, Shun Lee Place, Felissimo Design House, Ducati Motorcycles, Chelsea Market, La Grenouille, Rachel Ashwell Shabby Chic, Purchase College (SUNY) and Petrossian Caviar. In addition to product placement in print, online and broadcast media and films, Cynthia has launched an award-winning concept store and has assisted in the creation of major design competitions to develop brand.